Table of Contents
Data Protection Declaration
The protection of your privacy is very important to us. We as ecoligo GmbH and operator of the website www.ecoligo.com (hereinafter referred to as “website”) attach great importance to the protection and confidentiality of your data. The collection and use of your personal data takes place exclusively in the context of the legal regulations, in particular the applicable data protection law (EU data protection basic regulation and BDSG). Below we inform you in detail about the handling of your data.
Responsible in terms of Data Protection
Invalidenstraße 112
10115 Berlin
Represented by: Martin Baart, Markus Schwaninger
Tel.: +49 30 76737398 0
E-Mail: hello@ecoligo.com
Website: www.ecoligo.com
Personal Data
Provision of the website and creation of log files
Description and scope of data processing
Legal basis for data processing
Purpose of data processing
Duration of storage
Newsletter
Description and scope of data processing
Legal basis for data processing
Purpose of data processing
Duration of storage
Transfer of personal data
Cookies
Description and scope of data processing
Legal basis for data processing
Purpose of data processing
– cookieconsent_status: Query of the cookie approval
– _ga, _gat, _gid: Website analytics with Google Analytics (see below)
– IDE: Online marketing tool DoubleClick (see below)
– datr, fr, reg_ext_ref, reg_fb_gate, reg_fb_ref: Facebook Custom Audiences (see below)
– Microsoft Bing Ads (see below)
– Quantcast (see below)
Duration of storage
Website Analytics
Use of Google Analytics
Our site, www.ecoligo.com, uses Google Analytics, a web analytics service provided by Google Inc, (1600 Amphitheater Parkway Mountain View, CA 94043, USA) in Universal Analytics operating mode. This makes it possible to assign data, sessions and interactions across multiple devices to a pseudonymous user ID, thus analyzing the activities of a user across devices. Google Analytics uses so-called cookies, which are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, as this website uses Google Analytics with the extension “_anonymizeIp ()”, your IP address will be shortened by Google beforehand in member states of the European Union or other parties to the Agreement on the European Economic Area. The full IP address will only be sent to a Google server in the USA and shortened there 4 in exceptional cases. The IP address provided by your browser as part of Google Analytics will not be merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. In these purposes, our legitimate interest lies in the data processing. The legal basis for the use of Google Analytics is Art. 6 para. 1 lit. F GDPR and, if your consent is given, Art. 6 para. 1 lit. a GDPR. The data sent by us and linked to cookies, user information (eg user IDs) or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has been reached is done automatically once a month. For more information about Terms of Use and Privacy, please visit https://www.google.com/analytics/terms/en.html or https://policies.google.com/?hl=en. You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install: http://tools.google.com/dlpage/gaoptout?hl=en. Opt-out cookies prevent future collection of your data when you visit this website. To prevent Universal Analytics tracking across devices, you must opt-out on all systems you use.
Interest-based advertising
DoubleClick with DoubleClick AdExchange
Facebook Customer Audience
Bing Ads
On our website, we use technologies by “Bing Ads”, a service of the Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (hereafter referred to as: “Microsoft”). Bing Ads collects and stores data from which user profiles are created based on the use of pseudonyms. Bing Ads allows us to retrace the user activities on our website, provided that the users reached our website through Bing Ads advertisements. If you reach our website through one of these ads, a cookie will be set on your terminal device. This allows us and Microsoft to understand that a user clicked on a Bing Ads advertisement and was redirected to our website. Microsoft and we can also understand that a user has reached a previously determined landing page, the so-called conversion page. We only learn the total amount of users that have clicked on a Bing Ads advertisement and that have been redirected to the conversion page. However, no personal data of the respective user are processed. The collected information is transmitted to Microsoft servers in the USA and stored there for a maximum of 180 days. Furthermore, Microsoft may track, under certain circumstances, your user behavior throughout various of your terminal devices thanks to the so-called cross-device tracking. This way, Microsoft can show you customized ads on Microsoft websites as well as in Microsoft apps.
We are using Bing Ads for marketing and optimization purposes, especially in order to analyze the use of our website and to continuously improve individual features and offers, as well as the user experience. Through the statistical evaluation of the user behavior, we can improve our offer and make it more interesting for you as a user. Therein lies our legitimate interest in processing the aforementioned data by the third party. The legal basis is Art. 6 (1) sentence 1 lit. f) GDPR.
You can prevent the evaluation by deleting existing cookies and deactivating the storage of cookies in your browser settings. Please be aware that, in this case, you may not be able to use all the features on our website to the full extent. You can also prevent the display of customized advertisement by Microsoft by setting an Opt-Out cookie on the following website: http://account.microsoft.com/. We would like to point out that this configuration is deleted as soon as you delete your cookies.
In addition, Microsoft complies with the Privacy Shield Agreement between the European Union and the USA and is certified accordingly. As a result, Microsoft is obliged to comply with the standards and regulations of the European data protection law. Further information can be found under the following link: https://privacy.microsoft.com/de-de/privacystatement
Quantcast
This website uses Quantcast services for user measurement and advertising purposes. As part of these services, the site allows Quantcast to collect and analyze anonymous browser data using standard Internet cookies. This anonymous data is never used to personally identify visitors to the site. You can read more about Quantcast’s commitment to confidentiality and privacy in the Quantcast Privacy Policy. You may opt-out of advertising and data collection by Quantcast on the Quantcast opt-out page or through the advanced opt-out service provided by the European Digital Advertising Alliance.
Automated decision making including profiling
Right to information
Right to rectification
Right to restriction
Right to data portability
Right to appeal
Right to object
Right to withdrawl
Data Security
Change of our privacy policy
As of April 2020